McDonald's
McDonald’s wanted to raise awareness of its sustainability work amongst Generation Z. TikTok and Instagram have set the standard here: instant loading, no visible interface, just content. If you want to reach Gen Z, you can’t afford to have any loading times. Renuo was commissioned to build exactly that.
Feel rather than scroll
The standard players available did not meet our communication requirements. So we decided to develop our own video player. Users see only full-screen videos with minimalist controls – and no loading bar. Everything else happens behind the scenes.
More than 2’000 hours in 3 months
In the first three months following the launch, over 2’000 hours of video content were viewed – a very high figure for a campaign platform. Fast delivery and, consequently, content caching were key to performance. We therefore opted for DatoCMS as our backend.
Software beyond code
Developing your own video player is a project in its own right. But given the volume of traffic, that’s only half the battle. If you don’t have caching under control as well, you’ll be overwhelmed by the initial surge. A thorough approach was required on both fronts.
